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Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples (Creative Core), by Jim Krause
Free Ebook Lessons in Typography: Must-know typographic principles presented through lessons, exercises, and examples (Creative Core), by Jim Krause
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About the Author
Jim Krause has worked as a designer and illustrator since 1982. His clients have included Microsoft, Boeing, Seattle Schools, Washington Apples, and dozens of others. His first book, Idea Index, was published in 1999 and immediately became the best-selling art/design-related title at HOW Books. Krause is the creator and author of the New Riders Creative Core series, which includes Visual Design: Ninety-five things you need to know. Told in Helvetica and Dingbats and Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations. Krause lives and works in Bellingham, Washington.
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Product details
Series: Creative Core
Paperback: 240 pages
Publisher: New Riders; 1 edition (July 16, 2015)
Language: English
ISBN-10: 9780133993554
ISBN-13: 978-0133993554
ASIN: 0133993558
Product Dimensions:
8.5 x 0.7 x 8.4 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
33 customer reviews
Amazon Best Sellers Rank:
#644,340 in Books (See Top 100 in Books)
This was a FANTASTIC book! Absolutely loved it! Are you interested in design at all? Buy it. Now. You won't regret.I was worried about it at first. It was $17 for Amazon Kindle. That's a lot to shell out for an e-book. But this one was worth every penny.I kinda feel like a used-car salesman. So here's everything I learn from the book:Advice: * Build up a collection of typefaces and fonts! * Some typefaces use lining numerals (numbers that align vertically) while others use non-lining numerals (numbers that align horizontally). BE AWARE. * Don't get too excited by a "good idea" right at the beginning of your brainstorming. Keep brainstorming. The idea will still be there for you to pursue and flesh out more when you're finished thinking. * "Decisively aim for either clear and obvious connections or clear and obvious differences when combining typefaces." * Keep an eye on the values of your colors so that legibility is effortless.Rules / conventionalities: * Serif fonts are usually chosen for books, magazines, and general large bodies of texts. * Legibility is a MUST. ALWAYS. * Consistent letterspacing is ESSENTIAL. It's not about math. Trust your eyes. Does it look right? * Medium-weight serif fonts are best for when you want to reverse text. * Apparently you're not supposed to indent the first paragraph of a chapter or block of text. * "When reversing small and/or fine type from a colored panel, make sure your panel's color is built from only one or two of the four CMYK inks. The more inks involved, the great the chance that registration issues will cause some of the reversed areas to fill in."Ideas for your designs: * You can use typefaces and fonts sarcastically, ie use a script font for something crude or manly. * Use webdings as backdrop patterns. * Use negative spaces (ie, the space inside the lowercase e or p) to add images/designs * Start by identifying feelings that you want to convey when you begin designing a logo * Don't be afraid to merge type and illustration. * Look out for situations where you're working with a pair of words where one word has one more or one less letter than the second! It's great for symmetrical design. * Look at old type to get ideas. Like, to make things seem retro, look at what old posters looked like and what type/colors they used.The book was filled with illustrations and examples of what to do, what not to do, and what you could possibly do. So incredibly helpful. I saved a lot of the images for later reference not just to check the typefaces or designs, but also colors. The images were amazing.And there were also exercises given throughout the book, so you can easily practice what you're reading about.AND there's a glossary of all type-related terminology! AAAND there are Adobe Photoshop/Illustrator/InDesign tips all throughout the book.Seriously. Absolutely fantastic book. I'm new to type and this has given me not just a starting point, but a foundation of knowledge. I'm so excited to learn more. And I'm totally reading the rest of Jim Krause's books. They're treasures.Anyone can get something out of this book. But if you're new to type or design in general, start here. Get this book! Do it!
Looking for a smart guide to typography, I purchased this book because it had 28 out of 28 five star reviews. Well make it 29. What a gem! Exactly the information and presentation I was looking for. I saved the day on an important project because of one idea I got in this book. And there are a 100 others. Did I mention that Amazon delivered it the same day I ordered it? Talk about instant gratification. This is the real stuff.
I was a new student to graphic arts and I bought the whole series of three. Then when I got the books I realized right away the binding would not hold up. I told this to my instructor and she said her pages are coming out already. Fora great instructor and graphic artist the poor execution of the material is heartbreaking. You have to provide your customers with a quality product in the reading material and construction.
The author does an excellent job explaining basic principles without getting too deeply into the weeds. He presents good visual examples to illustrate each topic. I had checked out several library books on typography, picked the one I liked best, and ordered my own copy. I recommend this book.
Had to buy this book for class....but am keeping it for myself! Very well laid out, and involving to read.I will say it's hard to find the difference between chapters. But that only matters when I review for tests!
Very helpful on learning typography properly and also seeing the differences in the different types of type. I have also downloaded a lot of fonts that were used in this book
A very easy reading book. Learning a ton about typography that I didn't know.
Valuable core info for someone learning design.
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