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, by Joe Pulizzi
Ebook Free , by Joe Pulizzi
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Product details
File Size: 24038 KB
Print Length: 353 pages
Publisher: McGraw-Hill Education; 1 edition (September 27, 2013)
Publication Date: September 27, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00EHIEHDC
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Amazon Best Sellers Rank:
#273,972 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers, according to Joe Pulizzi in this book. We need to be epic with our content marketing, focusing more on our customers and less on our products; to sell more, we need to be marketing our products less.So what is this thing that the author calls "epic content marketing"? There are six principles:* Your content must fill an unmet need or answer a question for your customer* You must deliver your content consistently* Your content needs to be written in your voice, preferably with some humour* You need to express an opinion rather than giving a balanced history report* You must avoid sales speak, as it destroys the value of your content* You must aim to produce the very best content relating to your content nicheThe book goes on to describe how to identify and define your content niche and content marketing mission statement, how to create an editorial calendar and manage the content creation process, different content types and content assets, how to use social media in marketing your stories, other content promotion techniques, and how to measure the impact of your content marketing initiatives.The author writes in a clear and compelling style, and his advice seems to be very useful to anyone engaged in business but particularly to those with a marketing role. It seems to me that the more that businesses get on the content marketing bandwagon, the harder it will be for anyone to get found amongst all of the content, so there is a big advantage to getting into content marketing as soon as possible.
We live in interesting times.Marketers have much less of a captive audience to shout at because modern technology helps people avoid unwanted, interruptive marketing messages. So now, instead of interrupting what people are interested in, you have to be what people are interested in. That's why Seth Godin maintains that "Content marketing is the only marketing left."This book cover the history of content marketing, which is actually a pretty old form of marketing that is now going through a resurgence. It shows you how to define your marketing niche and content strategy. And it walks you step by step through the process of developing content that informs, entertains and compels action. But it also includes how to measure your content marketing in order to improve it. And it has lots of great examples and case studies.It truly covers the content marketing waterfront.It's a tour de force. It's ...epic.And that's why Fortune Magazine named it as one of "Five Must Read Business Books."If you are new to content marketing or want to read just one book about the topic to get real, smart real fast, this is your book.And, to listen to an interview with Joe Pulizzi about "Epic Content Marketing," visit MarketingBookPodcast.com
Joe Pulizzi’s Epic Content Marketing is a primary text read for NSU’s MKT 3605 class in content marketing. Believed by many as THE expert in content marketing, Joe provides a comprehensive instructional guide on how to adopt an effective content driven marketing organization in a growing world of info-besity.The book, in my opinion, qualifies academically as a primary reading for undergraduate level courses and a supplementary reading for MBA level courses. The recommendation is based on the following:1) Joe has extensive experience as a marketer and social media influencer for major brands. His company, Content Marketing Institute, is heralded for its leading edge podcasts, blogs and world renown conferences devoted to the subject of content marketing.2) The book provides a solid case for how content should drive our sales funnel efforts.3) Using content marketing as the center of a new wave of marketing, Joe effectively captures why storytelling, influence and the development of subscription-based audiences are redefining the way we market ourselves.4) The book is perfectly organized for a course on content marketing adoption. Starting with the rationale for adopting a content intensive strategy, the book progresses through the content creation process, descriptions of what content works well and how to leverage social media for content exposure. It concludes with the highly demanded subjects of measurement, staffing and content planning.5) The book has an exhaustive list of examples on the effective use of content by well known brands.6) Joe’s humorous style turns a dry and detail oriented subject into a fun read. It fits his orange suit persona that can pack an audience at key conferences.
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